Amy Jacobson Yoffie, 70, of Westfield died March 3, 2020. Born in Newton, Mass., she lived in New York City; Durham, N.C.; and St. Louis before moving to Westfield in 1983.
In New York, Mrs. Yoffie worked in constituent services for Rep. Bella Abzug, as well as for the New York State Consumer Protection Bureau. Entering the field of market research in Durham, she was a pioneer in internet market research and one of the first to realize that surveys and focus groups, long done in person and by phone, would move online. In 1994, she founded her own company, Research Connections, which specialized in internet market research. Many others later adopted similar technology, and she sold her company to LiveWorld, Inc., in 2002. She immediately founded another company, Finely Written. She developed and edited websites and designed technological solutions for technology, pharmaceutical, non-profit, and market research companies and also researched and wrote white papers and edited brochures and articles. An entrepreneur with a deep understanding of technology, she later founded another business, iReminder, which provided a platform, Compliance for Life, for individuals and companies to send medication reminders to patients over the phone and by email and text.
She received a B.A. in American Studies from Brandeis University in 1971, and an M.B.A. at the University of Missouri-St. Louis in 1982.
After she retired, she worked with her husband, Rabbi Eric H. Yoffie, president emeritus of the Union for Reform Judaism and a writer and public speaker. She developed and maintained his website, edited his articles, and organized his speaking engagements. In recent years, particularly during the 2018 congressional election, she became active in Democratic politics, registering voters and volunteering for the Tom Malinowski campaign.
A committed Reform Jew, she was also an active member of Temple Emanu-El in Westfield and an attendee of its weekly Bible class.
She is survived by her husband; her daughter, Dr. Adina Yoffie (Matthew Feigin) of New York City; her son, Adam Yoffie (Dr. Jennifer Levy) of Philadelphia; a grandson; and one brother, Prof. David Jacobson of Newton.
Services were held at Temple Emanu-El in Westfield on March 5, with arrangements by Menorah Chapels of Milburn, Union.