Sheldon Geller, 77, of Roseland died May 21, 2012. Born in Newark, he lived most of his life in Essex County.
Mr. Geller started his own successful company, selling advertising specialties for almost 40 years.
He graduated from Weequahic High School, Newark.
He served in the U.S. Army.
He is survived by his nieces and nephews, Sheryl Witty, Jodi Golotko, Marc Geller, and Richard Geller; and nine great-nephews and -nieces.
Services were held May 24 with arrangements by Menorah Chapels at Millburn, Union.