On Saturday night, Zadies Kosher Bake Shop of Fair Lawn posted a photo to its social media accounts, with the caption, “Look at this amazing IDF inspired cake we made for todays kiddush at the Young Israel of Teaneck #yiot #nutfree #sesamefree #kosher #kosherfood #kiddush.”
And then came the backlash, with replies such as “Israel is reall terorrist” [sic] and “War criminals” and “IDIOT DIAPER FORCES” posted as social media comments, and people posting one-star reviews on Google and Yelp.
So Elan Kornblum put out the call to “Great Kosher Restaurants Foodies,” the 101,000-member-strong Facebook group he runs, asking for positive feedback on Zadies’ social media pages and for customers to leave good reviews.
Response was quickly forthcoming from happy Zadies customers praising the shop.
And, apparently, from the spam detectors at Google and Yelp, which as of Wednesday morning hadn’t added any more one-star reviews to the bakery’s listing.
Adam Steinberg, one of the bakery’s owners, was grateful for the support.
“Thank you from our entire family here at Zadies,” he wrote on Kornblum’s post.